Conversion and website optimisation
Reduce checkout abandonment with a focused analytics review
Find where shoppers abandon checkout and separate avoidable friction from normal purchase decisions.
An abandoned checkout can reflect a usability problem, a changed mind, an unavailable payment method or an unreliable tracking event. A careful review distinguishes these before redesigning the whole purchase flow.
Confirm the abandonment is real
Compare checkout starts and confirmed orders with the commerce system over the same time window. Check that retries do not create duplicate starts and that the order event fires after payment confirmation. Include timezone, payment delay and refund handling in the reconciliation.
Put it into practice
See your traffic, funnel steps and site performance clearly in Alexander.
Try Alexander freeLocate friction by stage and audience
Use a checkout funnel to compare cart, delivery, payment and confirmation progression. Segment by device, country or payment method only when the data volume supports it. Investigate surprise shipping costs, forced account creation, unclear delivery dates and errors that make recovery difficult.
Prioritise fixes by expected value
Estimate the number of qualified orders affected and the likely value, then choose one evidenced obstacle. Make costs and requirements clear earlier, improve error recovery or add a relevant payment option. Track completed orders, revenue and refunds afterward; do not mistake more checkout starts for more successful purchases.