Analytics topic
Website engagement
Engagement metrics are clues about whether a page matched a visitor’s intent. Read them with the page, source and next action in view; a single site-wide average rarely tells you what to change.
- 01
The practical guide to website engagement
A practical framework for interpreting engagement and choosing a useful next step.
- 02
How to reduce bounce rate without chasing the wrong number
Diagnose high bounce rates by intent, landing page and device before changing the page.
- 03
Engagement rate explained: what it can and cannot tell you
Learn what engagement rate measures and how to interpret it alongside outcomes.
- 04
Pages per session: when more pageviews are a good sign
Interpret pages per session without rewarding confusing navigation or extra clicks.
- 05
How to analyse exit pages and find journey problems
Separate natural endings from exits that reveal friction in an important journey.
- 06
Landing page engagement: a step-by-step analysis
Evaluate whether a landing page matches its promise and helps visitors act.
- 07
Time on page: how to read it without guessing
Understand why time metrics can mislead and how to use them responsibly.
- 08
How to analyse mobile engagement on your website
Find mobile-specific friction in landing pages, navigation, forms and conversion paths.
- 09
Measure content engagement beyond pageviews
Build a useful measurement plan for articles, guides and resource pages.
- 10
Segment website engagement to uncover hidden patterns
Use a few purposeful audience segments instead of relying on one blended average.