Website engagement
How to analyse mobile engagement on your website
Find mobile-specific friction in landing pages, navigation, forms and conversion paths.
A page that works with a mouse and wide screen can fail on a small touch screen. Mobile analysis should follow the actual task from entry to completion.
Separate device patterns
Compare landing page, acquisition source and outcome by device category. A site-wide mobile average mixes visitors with very different goals. Watch for pages where mobile users enter at a healthy rate but rarely reach the next step, and note whether the pattern began after a design or checkout change.
Put it into practice
See your traffic, funnel steps and site performance clearly in Alexander.
Try Alexander freeReproduce the hard parts
Use a real phone to test text readability, sticky elements, menus, tap targets, keyboard types and form errors. Pay particular attention to content hidden below an overlay and buttons that shift while loading. Analytics points to where to look; direct observation explains what a person experiences.
Validate the repair on the same path
Fix one obstacle and compare the same device and source mix before and after. Follow completed actions, not just time or scrolling. If the sample is modest, combine quantitative evidence with usability observations and avoid claiming certainty. Keep a record of the exact screen size and journey so future reviews can repeat the check.