Traffic sources and attribution
Analyse referral traffic and find your best partnerships
Separate meaningful partner referrals from noise and evaluate their downstream value.
Referral traffic is a starting point for understanding visits from other sites. It can include real recommendations, campaign links, payment gateways or technical artefacts.
Clean up the referring context
Review referring domains and landing pages, then classify known partners and unwanted technical referrals. Cross-domain checkout or authentication can cause your own domain to appear as a referral if tracking continuity is not configured. Keep a written rule so monthly reports remain comparable.
Put it into practice
See your traffic, funnel steps and site performance clearly in Alexander.
Try Alexander freeMeasure partner fit, not just clicks
Compare partner visits with relevant actions, qualified leads or orders and the effort or fee required. A smaller audience closely aligned with your offer can be more valuable than a large mention. Check whether partner links carry consistent campaign parameters so you can distinguish placements on the same site.
Build on evidence
Share a clear destination and useful message with partners, then review the resulting audience and path. Ask customers how they discovered you because links are not always clicked or preserved. Treat referral reports as one evidence source alongside partner conversations and sales feedback.